Senior Product Designer

Tomas Kupka

Senior Product Designer

Tomas Kupka

Product Manager

Product Manager

Designer

Designer

Developer

Developer

Tom

Tom

Tom

I'm seasoned in designing interactive products
for SaaS and B2B

I'm seasoned in designing interactive products for SaaS and B2B

I find joy in crafting exceptional products from 0 to 1. I value high-quality design and I thrive as a design generalist—embracing collaboration, fast iterative design, continuous learning, product thinking, a tech background, and the delicate dance between insights and intuition for superior outcomes.

I find joy in crafting exceptional products from 0 to 1.
I value high-quality design and I thrive as a design generalist—embracing collaboration, fast iterative design, continuous learning, product thinking, a tech background, and the delicate dance between insights and intuition for superior outcomes.

I'm seasoned in designing interactive products for SaaS and B2B

I find joy in crafting exceptional products from 0 to 1. I value high-quality design and I thrive as a design generalist—embracing collaboration, fast iterative design, continuous learning, product thinking, a tech background, and the delicate dance between insights and intuition for superior outcomes.

Partnered with

Partnered with

Explore my work

Explore my work

Showcasing noteworthy pieces

Showcasing noteworthy pieces

Collaboration with engineering

Collaboration with engineering

Productboard

Designed developer workflows connecting Productboard
with dev planning tools such as Jira and Azure DevOps for enhanced product and engineering alignment.

Instrumental in designing new integrations and shaping ecosystem strategy and concepts.

Designed developer workflows connecting Productboard with dev planning tools such as Jira and Azure DevOps for enhanced product and engineering alignment.

Instrumental in designing new integrations and shaping ecosystem strategy and concepts.

Designed developer workflows connecting Productboard with dev planning tools such as Jira and Azure DevOps for enhanced product and engineering alignment.

Instrumental in designing new integrations and shaping ecosystem strategy and concepts.

Visit website

+25%

Increase in customer satisfaction (CSAT) for Jira integration, impacting over 70% of customers weekly.

+25%

Increase in customer satisfaction (CSAT) for Jira integration, impacting over 70% of customers weekly.

~30 min

Weekly time savings for Productboard users, by automating feature status updates, and ensuring up-to-date roadmaps.

~30 min

Weekly time savings for Productboard users, by automating feature status updates, and ensuring up-to-date roadmaps.

+50%

Reduction in Jira backlog import time within 30 days of launch, removing the main adoption blocker.

+50%

Reduction in Jira backlog import time within 30 days of launch, removing the main adoption blocker.

+50%

Reduction in Jira backlog import time within 30 days of launch, removing the main adoption blocker.

User onboarding

User onboarding

User onboarding

Productboard

Shaped Productboard's user onboarding to align with new pricing and packaging, resulting in a significant double-digit increase in user activation.

Whether through experiments in the signup flow, a dedicated onboarding home surface area, or ideation workshops with the team, crafting new concepts has significantly contributed to shaping a new vision for onboarding excellence.

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+84%

Increase in roadmap activation.

+84%

Increase in roadmap activation.

+70%

Increase in average

selling price.

+70%

Increase in average selling price.

+70%

Increase in average selling price.

+21%

Increase in the

7-day in-trial return rate.

+21%

Increase in the 7-day in-trial return rate.

+21%

Increase in the 7-day in-trial return rate.

Customer support platform

Customer support platform

Kiwi.com

Led the design of a customer support platform and booking system, streamlining complex agent workflows for seamless traveler assistance. Elevated agent guidance across intricate itineraries, frequent changes, customer profiles, and ancillary purchases to ensure outstanding customer experiences.

Contributed to the open-source travel design system Orbit.

All-in-one platform

Led the design of the foundation for customer-centric support workflows, set to replace 41 scattered legacy tools, guiding agents, preventing human errors, and equipping them to deliver delightful customer service.

All-in-one platform

Led the design of the foundation for customer-centric support workflows, set to replace 41 scattered legacy tools, guiding agents, preventing human errors, and equipping them to deliver delightful customer service.

~15 min

Time saving in agents' average handling time for faster service, enhancing the traveler experience.

~15 min

Time saving in agents' average handling time for faster service, enhancing the traveler experience.

Voices of teammates

Voices of teammates

Peer perspectives and testimonials

Peer perspectives and testimonials

Interim Head of Design

@ Productboard

Interim Head of Design

@ Productboard

A product design all-rounder, Tom expertly handles complex designs with a keen grasp of the underlying technology. His collaborative style is robust and inclusive, delivering results people can stand behind.

A product design all-rounder, Tom expertly handles complex designs with a keen grasp of the underlying technology. His collaborative style is robust and inclusive, delivering results people can stand behind.

Senior Product Manager,

Growth @ Miro

Senior Product Manager,

Growth @ Miro

Tom is exceptional at aligning divergent egos and communicating clearly. His customer-centric approach and focus on impactful solutions guided us to design onboarding experiences that not only delighted customers but also doubled activation rates.

Tom is exceptional at aligning divergent egos and communicating clearly. His customer-centric approach and focus on impactful solutions guided us to design onboarding experiences that not only delighted customers but also doubled activation rates.

Design System Lead

@ Productboard

Design System Lead

@ Productboard

Tom is a highly skilled product designer and a joy to collaborate with during design sessions. He demonstrates exceptional proficiency in addressing user-defined challenges and exhibits thoroughness in his conceptual decision-making process.

A fantastic professional and a delight to work.

Tom is a highly skilled product designer and a joy to collaborate with during design sessions. He demonstrates exceptional proficiency in addressing user-defined challenges and exhibits thoroughness in his conceptual decision-making process.

A fantastic professional and a delight to work.

Design Advisor @ Goodride

Design Advisor

@ Goodride

Tom is a really good all-around designer. Interaction, product sense, breadth and depth of exploration and research and synthesis. Would recommend to any team! ★

Tom is a really good all-around designer. Interaction, product sense, breadth and depth of exploration and research and synthesis. Would recommend to any team! ★

Product Designer @ Carta

Product Designer

@ Carta

I had the pleasure of collaborating with Tom at Productboard, where he shared invaluable insights gained from his experience on the Growth team. Tom generously shared his learnings with me from various design experiments geared toward enhancing user activation. His perspectives and feedback were valuable as we worked on continuously improving user onboarding. Beyond his expertise, Tom is a diligent and genuinely kind individual. I highly recommend him as a colleague who brings both skill and a positive, collaborative spirit to any product design team!

I had the pleasure of collaborating with Tom at Productboard, where he shared invaluable insights gained from his experience on the Growth team. Tom generously shared his learnings with me from various design experiments geared toward enhancing user activation. His perspectives and feedback were valuable as we worked on continuously improving user onboarding. Beyond his expertise, Tom is a diligent and genuinely kind individual. I highly recommend him as a colleague who brings both skill and a positive, collaborative spirit to any product design team!

Senior Product Designer
@ Productboard

Product Designer

@ Carta

I had a chance to manage Tom directly and work with him as a design colleague afterward. Tom is a brilliant senior designer who can combine user and business needs and craft experiences serving both. I would frame his superpower as "translating complexity into simple and seamless experiences" - I was always amazed by Tom's ability to take technically and interaction-wise complex problems, decompose them, and diverge to discover the best solution and converge to precision.

Tom is also a great teammate, fostering a healthy design culture and organization. Always proactive in receiving and giving constructive feedback, and sharing thoughts and ideas.

All that makes Tom an invaluable asset that you want to have within your design or product team and organization.

I had a chance to manage Tom directly and work with him as a design colleague afterward. Tom is a brilliant senior designer who can combine user and business needs and craft experiences serving both. I would frame his superpower as "translating complexity into simple and seamless experiences" - I was always amazed by Tom's ability to take technically and interaction-wise complex problems, decompose them, and diverge to discover the best solution and converge to precision.

Tom is also a great teammate, fostering a healthy design culture and organization. Always proactive in receiving and giving constructive feedback, and sharing thoughts and ideas.

All that makes Tom an invaluable asset that you want to have within your design or product team and organization.

Senior Software Engineer

@ Productboard

Senior Software Eng.

@ Productboard

With a visionary outlook and an eye for detail, working with Tom is always a good time!

With a visionary outlook and an eye for detail, working with Tom is always a good time!

Product Designer

@ Productboard

Product Designer

@ Productboard

Tom is an outstanding designer. He's highly proactive and collaborative. Notably, while working on the integrations marketplace, he took the initiative to redesign and define the vision for our Workspace Settings, even though it falls outside his direct responsibilities. Leveraging his extensive knowledge in integrations and development workflows, Tom collaborated with me to establish the user journey for the Product Engineer persona, significantly contributing to foundational knowledge across teams.

Tom is an outstanding designer. He's highly proactive and collaborative. Notably, while working on the integrations marketplace, he took the initiative to redesign and define the vision for our Workspace Settings, even though it falls outside his direct responsibilities. Leveraging his extensive knowledge in integrations and development workflows, Tom collaborated with me to establish the user journey for the Product Engineer persona, significantly contributing to foundational knowledge across teams.

Head of Products @ Toptal

Head of Products

@ Toptal

I highly recommend Tom in regards to any field related to User Experience. We have worked together in large-scale projects, being responsible for pretty much everything (research, design, analysis | iteration).


His ability to comprehend, analyze and therefore solve complex issues is brilliant. Furthermore, he is able to create fantastic and consistent prototypes really fast, due to his creativity and incredible work ethic.


On top of that, he is an amazing user-testing specialist, having spent countless hours testing very complicated systems with a large variety of users.
Finally, he is really fun and supportive at the same time.

I highly recommend Tom in regards to any field related to User Experience. We have worked together in large-scale projects, being responsible for pretty much everything (research, design, analysis | iteration).


His ability to comprehend, analyze and therefore solve complex issues is brilliant. Furthermore, he is able to create fantastic and consistent prototypes really fast, due to his creativity and incredible work ethic.


On top of that, he is an amazing user-testing specialist, having spent countless hours testing very complicated systems with a large variety of users.
Finally, he is really fun and supportive at the same time.

Product Design Team Lead

@ Pipedrive

Product Design Team Lead

@ Pipedrive

Tomas is an experienced creative designer with a huge skillset who always produced nice functional designs. It was my pleasure to work with him and discuss various UX related issues. He is really a team player and respectful colleague always prepared to help and give a relevant feedback whenever needed.
I enjoyed working with Tomas and definitely recommend him to others.

Tomas is an experienced creative designer with a huge skillset who always produced nice functional designs. It was my pleasure to work with him and discuss various UX related issues. He is really a team player and respectful colleague always prepared to help and give a relevant feedback whenever needed.
I enjoyed working with Tomas and definitely recommend him to others.

Personal projects

Personal projects

Spotlight on my personal creative moments

Spotlight on my personal creative
moments

Airbounce for Mac

Airbounce for Mac

Airbounce for Mac

Productivity app, macOS

An evolution of the hardware project, redefining the Caps Lock key to help you start, mute, unmute, and end your video call.

No one writes in ALL CAPS, or do they? 👀

Hullo 👋

Hullo 👋

Hullo 👋

Hardware project, Human interface device

Ever struggled with the "mute" button on video calls? I've tried to tackle this problem. Dive into my pandemic side-project.

Learn more

My Medium stories

My Medium stories

Exploring my thoughts on product design

Exploring my thoughts
on product design

The state of SaaS marketplace UX

A comprehensive review of popular SaaS marketplaces, including Airtable, Figma, Miro, Slack, and Zoom.

Read more

Pair Design in practice

How we designed a new itinerary concept by working as a pair.

Read more

Best of 2018:
My professional and personal moments, challenges and lessons learned

The year 2018 was a challenging but amazing ride. I moved to another city, started a new job and later got promoted to…

Read more

About me

About me

TL;DR: Seasoned in designing products for SaaS and B2B. I'm a generalist. I value high-quality design, deep focus, collaborative teams, and continuous learning. Feedback is a gift. Passionate about food, travel, running, design, and coding. Currently living in Prague. Remote-friendly.

TL;DR: Seasoned in designing products for SaaS and B2B. I'm
a generalist. I value high-quality design, deep focus, collaborative teams, and continuous learning. Feedback is a gift. Passionate about food, travel, running, design, and coding. Currently living in Prague. Remote-friendly.

Passion for product and craft
I'm seasoned in designing interactive products for SaaS and B2B. I find joy in crafting exceptional products from 0 to 1, I thrive as a design generalist—embracing collaboration, fast iterative design, continuous learning, product thinking, a tech background, and the delicate dance between insights and intuition for superior outcomes.

Work style and collaboration
I love deep focus, and I also enjoy discussing designs visually through flows, mockups, or prototypes (Figma).
I believe that feedback on my work is a gift, refining it further. Whether it's through short pair-design sessions (with design peers, engineers, PMs, ...)—my favorite way to collaborate effectively—or just dropping an async Loom video to get feedback. I find joy in discovering well-crafted, concise copy as a vital part of design. Experienced in contributing to design systems and not shy about using tools like Productboard, Sprig, Framer, Git, etc. Oh, and I'm remote-friendly.

Passion for product and craft
I find joy in crafting exceptional products from 0 to 1, I thrive as a design generalist—embracing collaboration, fast iterative design, continuous learning, product thinking, a tech background, and the delicate dance between insights and intuition for superior outcomes.

Work style and collaboration
I love deep focus, and I also enjoy discussing designs visually through flows, mockups, or prototypes (Figma). I believe that feedback on my work is a gift, refining it further. Whether it's through short pair-design sessions (with design peers, engineers, PMs, ...)—my favorite way to collaborate effectively—or just dropping an async Loom video to get feedback. I find joy in discovering well-crafted, concise copy as a vital part of design. Experienced in contributing to design systems and not shy about using tools like Productboard, Sprig, Framer, Git, etc.
Oh, and I'm remote-friendly.

Personal highlights
I was born in Czechia, and currently, I call Prague home with my wife. Having explored various parts of the world, including Mexico, Spain, the USA, the Netherlands, and New Zealand, each place has left an impression, yet there's still so much more to see.

Apart from my love for travel, in my free time, I enjoy running or walking our Basenji dog to keep my mind fresh.
I also love talking Spanish and cooking — especially Mexican dishes like tacos or quesadillas, as my wife is Mexican 🇲🇽 — and occasionally, I like to mess around with coding or design.

Personal highlights
I was born in Czechia, and currently, I call Prague home with my wife. Having explored various parts of the world, including Mexico, Spain, the USA, the Netherlands, and New Zealand, each place has left an impression, yet there's still so much more to see.

Apart from my love for travel, in my free time, I enjoy running or walking our Basenji dog to keep my mind fresh. I also love talking Spanish and cooking — especially Mexican dishes like tacos or quesadillas, as my wife is Mexican 🇲🇽 — and occasionally, I like to mess around with coding or design.

Passion for product and craft
I find joy in crafting exceptional products from 0 to 1, I thrive as a design generalist—embracing collaboration, fast iterative design, continuous learning, product thinking, a tech background, and the delicate dance between insights and intuition for superior outcomes.

Work style and collaboration
I love deep focus, and I also enjoy discussing designs visually through flows, mockups, or prototypes (Figma).
I believe that feedback on my work is a gift, refining it further. Whether it's through short pair-design sessions (with design peers, engineers, PMs, ...)—my favorite way to collaborate effectively—or just dropping an async Loom video to get feedback. I find joy in discovering well-crafted, concise copy as a vital part of design. Experienced in contributing to design systems and not shy about using tools like Productboard, Sprig, Framer, Git, etc. Oh, and I'm remote-friendly.

Personal highlights
I was born in Czechia, and currently, I call Prague home with my wife. Having explored various parts of the world, including Mexico, Spain, the USA, the Netherlands, and New Zealand, each place has left an impression, yet there's still so much more to see.

Apart from my love for travel, in my free time, I enjoy running or walking our Basenji dog to keep my mind fresh.
I also love talking Spanish and cooking — especially Mexican dishes like tacos or quesadillas, as my wife is Mexican 🇲🇽 — and occasionally, I like to mess around with coding or design.