Founder/CEO

Founder/CEO

Designer

Designer

Developer

Developer

Tomas Kupka

Senior Product Designer

Tomas Kupka

Senior Product Designer

Tomas Kupka

Senior Product Designer

Tom

Tom

Tom

I'm seasoned in designing interactive products for SaaS and B2B

I'm seasoned in designing interactive products for SaaS and B2B

I find joy in crafting exceptional products from 0 to 1. I value high-quality design and I thrive as a design generalist—embracing collaboration, fast iterative design, continuous learning, product thinking, a tech background, and the delicate dance between insights and intuition for superior outcomes.

I find joy in crafting exceptional products from 0 to 1. I value high-quality design and I thrive as a design generalist—embracing collaboration, fast iterative design, continuous learning, product thinking, a tech background, and the delicate dance between insights and intuition for superior outcomes.

I'm seasoned in designing interactive products for SaaS

I find joy in crafting exceptional products from 0 to 1.

I value high-quality design and I thrive as a design generalist —embracing collaboration, fast iterative design, continuous learning, product thinking, a tech background, and the delicate dance between insights and intuition for superior outcomes.

Partnered with

Partnered with

Explore my work

Explore my work

Explore my work

Showcasing noteworthy pieces

Showcasing noteworthy pieces

Product & dev collaboration

Product & dev collaboration

Product & dev collaboration

I designed developer workflows connecting Productboard with dev planning tools such
as Jira and Azure DevOps for enhanced product and engineering alignment.

Instrumental in designing new integrations and shaping ecosystem strategy
and concepts.

I designed developer workflows connecting Productboard with dev planning tools such as Jira and Azure DevOps for enhanced product and engineering alignment.

Instrumental in designing new integrations and shaping ecosystem strategy and concepts.

I designed developer workflows connecting Productboard with dev planning tools such as Jira and Azure DevOps for enhanced product and engineering alignment.

Instrumental in designing new integrations and shaping ecosystem strategy and concepts.

Jira

Done

In Progress

In Progress

Backlog

/

+25%

Increase in customer satisfaction (CSAT) for Jira integration, impacting over 70% of customers weekly.

~30 min

Weekly time savings for Productboard users, by automating feature status updates, and ensuring up-to-date roadmaps.

+50%

Reduction in Jira backlog import time within 30 days of launch, removing the main adoption blocker.

Interim Head of Design

@ Productboard

Interim Head of Design @ Productboard

A product design all-rounder, Tom expertly handles complex designs with a keen grasp of the underlying technology. His collaborative style is robust and inclusive, delivering results people can stand behind.

Senior Product Manager,

Growth @ Miro

Tom is exceptional at aligning divergent egos and communicating clearly. His customer-centric approach and focus on impactful solutions guided us to design onboarding experiences that not only delighted customers but also doubled activation rates.

Design Advisor @ Goodride,

ex-Head of Design @ Slack

Design Advisor @ Goodride, ex-Head of Design @ Slack

Tom is a really good all-around designer. Interaction, product sense, breadth and depth of exploration and research and synthesis. Would recommend to any team! ★

Capturing product feedback
in Microsoft Teams

Capturing product feedback in Microsoft Teams

Capturing product feedback
in Microsoft Teams

I designed workflows to capture valuable product and customer
feedback across Microsoft Teams channels, so they are
on hand for every prioritization and design decision.

I designed workflows to capture valuable product and customer
feedback across Microsoft Teams channels, so they are on hand for every prioritization and design decision.

I designed workflows to capture valuable product and customer
feedback across Microsoft Teams channels, so they are
on hand for every prioritization and design decision.

The state of SaaS marketplace UX

Article

A comprehensive review of popular SaaS marketplaces, including Airtable, Figma, Miro, Slack, and Zoom.

Product workshop

Connecting Productboard
to your product workflow

User onboarding

User onboarding

User onboarding

I shaped Productboard's user onboarding to align with new pricing and packaging, resulting in a significant double-digit increase in user activation.

I shaped Productboard's user onboarding to align with new pricing and packaging, resulting in a significant double-digit increase in user activation.

I shaped Productboard's user onboarding to align with new pricing and packaging, resulting in a significant double-digit increase in user activation.

+84%

Increase in roadmap activation.

+70%

Increase in average selling price.

+21%

Increase in the 7-day in-trial return rate.

Customer support platform

Customer support platform

Customer support platform

I led the design of a customer support platform and booking system, streamlining complex agent workflows for seamless traveler assistance.

Contributed to the open-source travel design system Orbit.

I led the design of a customer support platform and booking system, streamlining complex agent workflows for seamless traveler assistance.

Contributed to the open-source travel design system Orbit.

I led the design of a customer support platform and booking system, streamlining complex agent workflows for seamless traveler assistance.

Contributed to the open-source travel design system Orbit.

All-in-one platform

Led the design of the foundation for customer-centric support workflows, set to replace 41 scattered legacy tools, guiding agents, preventing human errors, and equipping them to deliver delightful customer service.

~15min

Time saving in agents' average handling time for faster service, enhancing the traveler experience.

Voices of teammates

Voices of teammates

Voices of teammates

Peer perspectives and testimonials

Peer perspectives and testimonials

Design System Lead

@ Productboard

Design System Lead @ Productboard

Tom is a highly skilled product designer and a joy to collaborate with during design sessions. He demonstrates exceptional proficiency in addressing user-defined challenges and exhibits thoroughness in his conceptual decision-making process.

A fantastic professional and a delight to work.

Principal Product Designer

@ Pipedrive

Principal Product Designer @ Pipedrive

Tomas is an experienced creative designer with a huge skillset who always produced nice functional designs. It was my pleasure to work with him and discuss various UX related issues. He is really a team player and respectful colleague always prepared to help and give a relevant feedback whenever needed.
I enjoyed working with Tomas and definitely recommend him to others.

Head of Products @ Toptal

I highly recommend Tom in regards to any field related to User Experience. We have worked together in large-scale projects, being responsible for pretty much everything (research, design, analysis | iteration).


His ability to comprehend, analyze and therefore solve complex issues is brilliant. Furthermore, he is able to create fantastic and consistent prototypes really fast, due to his creativity and incredible work ethic.


On top of that, he is an amazing user-testing specialist, having spent countless hours testing very complicated systems with a large variety of users.
Finally, he is really fun and supportive at the same time.

Product Designer @ Carta

I had the pleasure of collaborating with Tom at Productboard, where he shared invaluable insights gained from his experience on the Growth team. Tom generously shared his learnings with me from various design experiments geared toward enhancing user activation. His perspectives and feedback were valuable as we worked on continuously improving user onboarding. Beyond his expertise, Tom is a diligent and genuinely kind individual. I highly recommend him as a colleague who brings both skill and a positive, collaborative spirit to any product design team!

Senior Product Designer
@ Productboard

Senior Product Designer @ Productboard

I had a chance to manage Tom directly and work with him as a design colleague afterward. Tom is a brilliant senior designer who can combine user and business needs and craft experiences serving both. I would frame his superpower as "translating complexity into simple and seamless experiences" - I was always amazed by Tom's ability to take technically and interaction-wise complex problems, decompose them, and diverge to discover the best solution and converge to precision.

Tom is also a great teammate, fostering a healthy design culture and organization. Always proactive in receiving and giving constructive feedback, and sharing thoughts and ideas.

All that makes Tom an invaluable asset that you want to have within your design or product team and organization.

Staff Product Designer

@ Productboard

Staff Product Designer @ Productboard

I had the pleasure of collaborating with Tom during our time at Productboard and I must say that any future employers would be more than lucky to have him on their team. Tom is not only a genuinely kind individual, always ready to assist others but he also possesses remarkable design skills as he adeptly navigates through intricate subjects like Integrations. I highly recommend Tom as a designer who would improve your product with his design expertise and will enrich your culture with positivity.

Senior Product Designer

@ Typeform

Tom is an outstanding designer. He's highly proactive and collaborative. Notably, while working on the integrations marketplace, he took the initiative to redesign and define the vision for our Workspace Settings, even though it falls outside his direct responsibilities. Leveraging his extensive knowledge in integrations and development workflows, Tom collaborated with me to establish the user journey for the Product Engineer persona, significantly contributing to foundational knowledge across teams.

Principal Product Marketing

Manager @ Productboard

Anyone who has seen Tom’s portfolio knows he’s a great designer, but what matters just as much is the process behind his work. On the projects we collaborated on together Tom struck me as particularly methodical in the way he drew inspiration and evaluated options before converging on the optimal approach. He worked highly iteratively and collaboratively by seeking ongoing input from stakeholders and his design files and FigJam brainstorms are themselves a work of art, so it was always easy to understand his latest thinking and provide ideas and feedback, even asynchronously. That’s especially the case because of Tom’s savvy use of brief Loom video updates for engaging colleagues in reverse time zones and keeping work moving forward. I’d love to have the opportunity of working with Tom again.

Senior Software Engineer

@ Productboard

With a visionary outlook and an eye for detail, working with Tom is always a good time!

Personal projects

Personal projects

Personal projects

Spotlight on my personal creative moments

Spotlight on my personal creative
moments

Airbounce for Mac

Airbounce for Mac

Airbounce for Mac

Productivity app, macOS

Productivity app, macOS

Productivity app, macOS

An evolution of the hardware project, redefining the Caps Lock key to help you start, mute, unmute, and end your video call.

No one writes in ALL CAPS, or do they? 👀

Hullo 👋

Hullo 👋

Hullo 👋

Hardware project, Human interface device

Hardware project, Human interface device

Hardware, Human interface device

Ever struggled with the "mute" button on video calls? I've tried to tackle this problem. Dive into my pandemic side-project.

About me

About me

About me

TL;DR: Seasoned in designing products for SaaS and B2B. I'm a generalist. I value high-quality design, deep focus, collaborative teams, and continuous learning. Feedback is a gift. Passionate about food, travel, running, design, and coding. Currently living in Prague. Remote setup friendly.

TL;DR: Seasoned in designing products for SaaS and B2B. I'm a generalist. I value high-quality design, deep focus, collaborative teams, and continuous learning. Feedback is a gift. Passionate about food, travel, running, design, and coding. Currently living in Prague. Remote setup friendly.

Passion for product and craft
I'm seasoned in designing interactive products for SaaS and B2B. I find joy in crafting exceptional products from 0 to 1, I thrive as a design generalist—embracing collaboration, fast iterative design, continuous learning, product thinking, a tech background, and the delicate dance between insights and intuition for superior outcomes.

Passion for product and craft
I'm seasoned in designing interactive products for SaaS and B2B. I find joy in crafting exceptional products from 0 to 1, I thrive as
a design generalist—embracing collaboration,
fast iterative design, continuous learning,
product thinking, a tech background, and the delicate dance between insights and intuition
for superior outcomes.

Work style and collaboration
I love deep focus, and I also enjoy discussing designs visually through flows, mockups, or prototypes (Figma). I believe that feedback on my work is a gift, refining it further. Whether it's through short pair-design sessions (with design peers, engineers, PMs, ...)—my favorite way to collaborate effectively—or just dropping an async Loom video to get feedback.

Work style and collaboration
I love deep focus, and I also enjoy discussing designs visually through flows, mockups,
or prototypes (Figma). I believe that feedback
on my work is a gift, refining it further. Whether it's through short pair-design sessions (with design peers, engineers, PMs, ...) — my favorite way to collaborate effectively — or just dropping an async Loom video to get feedback.

Personal highlights
I was born in Czechia, and currently, I call Prague home with my wife. Having explored various parts of the world, including Mexico, Spain,
the USA, the Netherlands, and New Zealand, each place has left an impression, yet there's still so much more to see.

Apart from my love for travel, in my free time, I enjoy running or walking with our Basenji dog, indoor climbing, or slacklining to keep my mind fresh. I also love talking Spanish and cooking — especially Mexican dishes like tacos or quesadillas, as my wife is Mexican 🇲🇽 — and occasionally, I like to mess around with coding or design.

Personal highlights
I was born in Czechia, and currently, I call Prague home with my wife. Having explored various parts of the world, including Mexico, Spain, the USA, the Netherlands, and New Zealand, each place has left an impression, yet there's still so much more to see.

Apart from my love for travel, in my free time, I enjoy running or walking with our Basenji dog, indoor climbing, or slacklining to keep my mind fresh. I also love talking Spanish and cooking — especially Mexican dishes like tacos or quesadillas, as my wife is Mexican 🇲🇽 — and occasionally, I like to mess around with coding or design.